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Shopify store benchmarks: 32 top DTC brands scored

Every store below was audited with the same 25 checks across conversion, SEO, speed and trust. Real measurements from live storefronts and product pages — so you can see what "good" actually looks like before you judge your own store.

Median score 70/100
Average HTML weight 980 KB
Average TTFB 509 ms
Stores audited 32
#StoreCategory ScoreTTFBHTML Issues
1TushyHome83727 ms535 KB3
2Outdoor VoicesApparel83264 ms489 KB5
3NomadAccessories801380 ms2199 KB4
4Rothy'sFootwear801166 ms1052 KB4
5The SillHome78281 ms902 KB4
6BeardbrandBeauty77276 ms365 KB5
7AllbirdsFootwear76255 ms698 KB4
8Haus of JRApparel76618 ms387 KB6
9Great JonesKitchen7667 ms489 KB6
10Ten ThousandApparel76165 ms804 KB6
11VessiFootwear76393 ms517 KB4
12BurrowFurniture75552 ms5026 KB5
13NativeBeauty74903 ms1818 KB6
14Misfits MarketFood73160 ms159 KB7
15ItalicMarketplace72202 ms1915 KB6
16Kettle & FireFood70304 ms234 KB8
17Peak DesignAccessories70676 ms268 KB6
18GymsharkApparel69839 ms1720 KB7
19MejuriJewelry68480 ms1017 KB6
20BrooklinenHome68639 ms1535 KB5
21VuoriApparel68169 ms533 KB8
22Liquid DeathBeverage65380 ms25 KB7
23Package FreeHome65131 ms371 KB9
24CladwellApparel65106 ms409 KB7
25ChubbiesApparel64354 ms758 KB8
26Dr. SquatchBeauty62261 ms624 KB8
27Death Wish CoffeeBeverage59403 ms637 KB9
28Hedley & BennettKitchen54405 ms2190 KB10
29MaterialKitchen53121 ms253 KB11
30BaubleBarJewelry511581 ms1932 KB9
31BlendJetElectronics441269 ms471 KB12
32LivelyApparel44772 ms1050 KB12

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What the numbers mean