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Italic store audit

Automated audit of italic.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

72/100
https://italic.com
Shopify · Marketplace · TTFB 202 ms · 1915 KB HTML · 27 scripts · 4 third-party domains
0 critical · 3 high · 2 medium · 1 low

6 issues found

Ranked by how much each one typically costs in lost orders.

highVery heavy HTML document (1916 KB)

The HTML alone is 1916 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

highNo <h1> heading on the homepage

Search engines use the H1 to understand what the page sells.

Fix: Add exactly one H1 stating what you sell and for whom.

highNo reviews or social proof on the homepage

No review widget, star rating or testimonial detected.

Fix: Add star ratings to product cards. Social proof is the highest-ROI change on a small store - typical lift is 10-30% on add-to-cart.

mediumTitle tag is too short (13 chars)

Current: "Italic | Home"

Fix: Use 50-60 characters. You are leaving search real estate unused.

mediumProduct schema has no review markup

Product schema exists but carries no aggregateRating.

Fix: Add aggregateRating so gold stars show in search results.

lowNo FAQ or delivery-time information

Buyers want a delivery estimate before they commit.

Fix: Add an FAQ covering delivery windows, sizing and returns.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.