Peak Design store audit

Automated audit of peakdesign.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

70/100

https://peakdesign.com

Shopify · Accessories · TTFB 676 ms · 268 KB HTML · 9 scripts · 1 third-party domains

0 critical · 3 high · 3 medium · 0 low

6 issues found

Ranked by how much each one typically costs in lost orders.

highNo shipping offer visible on the homepage

Unexpected shipping cost is the #1 stated reason for cart abandonment (Baymard: 48%).

Fix: Put your shipping threshold in the announcement bar: 'Free shipping over $X'. If you cannot afford free shipping, state the flat rate up front.

highNo reviews or social proof on the homepage

No review widget, star rating or testimonial detected.

Fix: Add star ratings to product cards. Social proof is the highest-ROI change on a small store - typical lift is 10-30% on add-to-cart.

highNo reviews on the product page

Checked https://www.peakdesign.com/products/gift-card.

Fix: Install a free review app (Judge.me) and backfill reviews from past orders by email. Reviews on the PDP are the closest thing to a guaranteed conversion lift.

mediumHeavy HTML document (268 KB)

268 KB of HTML.

Fix: Aim for under 150 KB of HTML.

mediumMissing Open Graph tags (og:image)

Links shared to Instagram, Facebook, WhatsApp and Slack will render as a bare grey URL with no image.

Fix: Add og:title, og:description and a 1200x630 og:image.

mediumProduct schema has no review markup

Product schema exists but carries no aggregateRating.

Fix: Add aggregateRating so gold stars show in search results.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.