Rothy's store audit

Automated audit of rothys.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

80/100

https://rothys.com

Shopify · Footwear · TTFB 1166 ms · 1052 KB HTML · 219 scripts · 6 third-party domains

0 critical · 2 high · 2 medium · 0 low

4 issues found

Ranked by how much each one typically costs in lost orders.

highVery heavy HTML document (1052 KB)

The HTML alone is 1052 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

high10 render-blocking scripts

Scripts without async/defer stop the page from painting.

Fix: Add defer to every non-critical <script src>. This is usually the single biggest Largest Contentful Paint win on a Shopify theme.

mediumServer response is sluggish (TTFB 1.17s)

Under 0.8s is the target.

Fix: Audit installed apps - each one injects blocking script.

mediumProduct schema has no review markup

Product schema exists but carries no aggregateRating.

Fix: Add aggregateRating so gold stars show in search results.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.