Burrow store audit

Automated audit of burrow.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

75/100

https://burrow.com

Shopify · Furniture · TTFB 552 ms · 5026 KB HTML · 16 scripts · 0 third-party domains

0 critical · 3 high · 1 medium · 1 low

5 issues found

Ranked by how much each one typically costs in lost orders.

highVery heavy HTML document (5027 KB)

The HTML alone is 5027 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

highNo <h1> heading on the homepage

Search engines use the H1 to understand what the page sells.

Fix: Add exactly one H1 stating what you sell and for whom.

highNo email capture on the homepage

No email input field found anywhere on the page.

Fix: Add a popup or footer signup with a real incentive (10% off, or a guide). Email is the only channel you own - list-building is worth more than the discount you pay for it.

mediumMissing Open Graph tags (og:image)

Links shared to Instagram, Facebook, WhatsApp and Slack will render as a bare grey URL with no image.

Fix: Add og:title, og:description and a 1200x630 og:image.

lowMeta description truncated (168 chars)

Current: "Shop modular furniture designed for modern living. Customizable sofas, sectionals, and storage with tool-free assembly, "

Fix: Trim to 155 characters.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.