Dr. Squatch store audit

Automated audit of drsquatch.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

62/100

https://drsquatch.com

Shopify · Beauty · TTFB 261 ms · 624 KB HTML · 17 scripts · 2 third-party domains

0 critical · 4 high · 3 medium · 1 low

8 issues found

Ranked by how much each one typically costs in lost orders.

highVery heavy HTML document (625 KB)

The HTML alone is 625 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

highNo <h1> heading on the homepage

Search engines use the H1 to understand what the page sells.

Fix: Add exactly one H1 stating what you sell and for whom.

highNo email capture on the homepage

No email input field found anywhere on the page.

Fix: Add a popup or footer signup with a real incentive (10% off, or a guide). Email is the only channel you own - list-building is worth more than the discount you pay for it.

highNo reviews on the product page

Checked https://www.drsquatch.com/products/mango-tango-3-pack-bundle.

Fix: Install a free review app (Judge.me) and backfill reviews from past orders by email. Reviews on the PDP are the closest thing to a guaranteed conversion lift.

mediumMissing Open Graph tags (og:image)

Links shared to Instagram, Facebook, WhatsApp and Slack will render as a bare grey URL with no image.

Fix: Add og:title, og:description and a 1200x630 og:image.

mediumProduct schema has no review markup

Product schema exists but carries no aggregateRating.

Fix: Add aggregateRating so gold stars show in search results.

mediumNo clear stock/buy state on product page

Checked https://www.drsquatch.com/products/mango-tango-3-pack-bundle.

Fix: Show 'In stock - ships today' next to the buy button.

lowNo pricing visible on the homepage

Shoppers who cannot see a price bounce to compare elsewhere.

Fix: Show prices on homepage product cards.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.