Allbirds store audit

Automated audit of allbirds.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

76/100

https://allbirds.com

Shopify · Footwear · TTFB 255 ms · 698 KB HTML · 63 scripts · 1 third-party domains

0 critical · 3 high · 1 medium · 0 low

4 issues found

Ranked by how much each one typically costs in lost orders.

highVery heavy HTML document (698 KB)

The HTML alone is 698 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

high12 render-blocking scripts

Scripts without async/defer stop the page from painting.

Fix: Add defer to every non-critical <script src>. This is usually the single biggest Largest Contentful Paint win on a Shopify theme.

highNo JSON-LD structured data

No schema.org markup found on the homepage.

Fix: Add Organization + WebSite schema so Google can show your brand panel and sitelinks search box.

medium24 of 43 images lack width/height

Images without dimensions cause layout shift as they load.

Fix: Set width and height on every <img> to reserve space (fixes CLS).

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Allbirds scores 76/100. See where yours lands and exactly what to fix first. Instant, no signup.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.