Beardbrand store audit

Automated audit of beardbrand.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

77/100

https://beardbrand.com

Shopify · Beauty · TTFB 276 ms · 365 KB HTML · 71 scripts · 4 third-party domains

0 critical · 2 high · 3 medium · 0 low

5 issues found

Ranked by how much each one typically costs in lost orders.

highNo shipping offer visible on the homepage

Unexpected shipping cost is the #1 stated reason for cart abandonment (Baymard: 48%).

Fix: Put your shipping threshold in the announcement bar: 'Free shipping over $X'. If you cannot afford free shipping, state the flat rate up front.

highNo reviews or social proof on the homepage

No review widget, star rating or testimonial detected.

Fix: Add star ratings to product cards. Social proof is the highest-ROI change on a small store - typical lift is 10-30% on add-to-cart.

mediumHeavy HTML document (366 KB)

366 KB of HTML.

Fix: Aim for under 150 KB of HTML.

mediumTitle tag is too short (27 chars)

Current: "Beard Products – Beardbrand"

Fix: Use 50-60 characters. You are leaving search real estate unused.

mediumNo obvious call-to-action above the fold

No 'Shop now' / 'Add to cart' style CTA text found.

Fix: Every screen should have one unambiguous next action.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.