Great Jones store audit

Automated audit of greatjonesgoods.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

76/100

https://greatjonesgoods.com

Shopify · Kitchen · TTFB 67 ms · 489 KB HTML · 70 scripts · 6 third-party domains

0 critical · 2 high · 3 medium · 1 low

6 issues found

Ranked by how much each one typically costs in lost orders.

highMissing meta description

Google will invent one from page text - usually badly.

Fix: Write a 140-155 character description with the offer and a reason to click (free shipping, guarantee, price point).

highNo <h1> heading on the homepage

Search engines use the H1 to understand what the page sells.

Fix: Add exactly one H1 stating what you sell and for whom.

mediumHeavy HTML document (490 KB)

490 KB of HTML.

Fix: Aim for under 150 KB of HTML.

medium203 of 203 images lack width/height

Images without dimensions cause layout shift as they load.

Fix: Set width and height on every <img> to reserve space (fixes CLS).

mediumBelow-the-fold images are not lazy-loaded

203 images, only 0 with loading='lazy'.

Fix: Add loading='lazy' to every image below the fold; keep it OFF the hero image.

lowTitle tag will be truncated (78 chars)

Current: "Cast Iron, Ceramic & Stainless Steel Cookware & Bakeware | Great Jones"

Fix: Keep it under 60 characters.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.