Vuori store audit

Automated audit of vuoriclothing.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

68/100

https://vuoriclothing.com

Shopify · Apparel · TTFB 169 ms · 533 KB HTML · 37 scripts · 5 third-party domains

0 critical · 3 high · 3 medium · 2 low

8 issues found

Ranked by how much each one typically costs in lost orders.

highVery heavy HTML document (533 KB)

The HTML alone is 533 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

highNo shipping offer visible on the homepage

Unexpected shipping cost is the #1 stated reason for cart abandonment (Baymard: 48%).

Fix: Put your shipping threshold in the announcement bar: 'Free shipping over $X'. If you cannot afford free shipping, state the flat rate up front.

highNo reviews or social proof on the homepage

No review widget, star rating or testimonial detected.

Fix: Add star ratings to product cards. Social proof is the highest-ROI change on a small store - typical lift is 10-30% on add-to-cart.

mediumMissing Open Graph tags (og:image)

Links shared to Instagram, Facebook, WhatsApp and Slack will render as a bare grey URL with no image.

Fix: Add og:title, og:description and a 1200x630 og:image.

mediumProduct schema has no review markup

Product schema exists but carries no aggregateRating.

Fix: Add aggregateRating so gold stars show in search results.

mediumNo clear stock/buy state on product page

Checked https://vuoriclothing.com/products/womens-sedona-classic-pullover-hoodie-electric-blue.

Fix: Show 'In stock - ships today' next to the buy button.

lowTitle tag will be truncated (66 chars)

Current: "Athletic Clothing & Activewear Apparel for Performance – Vuori"

Fix: Keep it under 60 characters.

low3 <h1> headings

Multiple H1s dilute the topical signal.

Fix: Keep exactly one H1.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.