Kettle & Fire store audit

Automated audit of kettleandfire.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

70/100

https://kettleandfire.com

Shopify · Food · TTFB 304 ms · 234 KB HTML · 87 scripts · 12 third-party domains

0 critical · 2 high · 5 medium · 1 low

8 issues found

Ranked by how much each one typically costs in lost orders.

high14 render-blocking scripts

Scripts without async/defer stop the page from painting.

Fix: Add defer to every non-critical <script src>. This is usually the single biggest Largest Contentful Paint win on a Shopify theme.

highNo JSON-LD structured data

No schema.org markup found on the homepage.

Fix: Add Organization + WebSite schema so Google can show your brand panel and sitelinks search box.

medium12 third-party script domains

Top offenders: app.lightlabs.com, apps.bazaarvoice.com, cdn-widgetsrepository.yotpo.com, cdn.boost.shop, cdnjs.cloudflare.com, consent.cookiebot.com

Fix: Each third-party domain adds a DNS+TLS round trip. Remove apps you are not actively using - they keep loading after you stop.

medium34 of 35 images lack width/height

Images without dimensions cause layout shift as they load.

Fix: Set width and height on every <img> to reserve space (fixes CLS).

mediumBelow-the-fold images are not lazy-loaded

35 images, only 8 with loading='lazy'.

Fix: Add loading='lazy' to every image below the fold; keep it OFF the hero image.

mediumProduct schema has no review markup

Product schema exists but carries no aggregateRating.

Fix: Add aggregateRating so gold stars show in search results.

mediumProduct schema missing Offer/price

Google will not show a price in results without it.

Fix: Include offers.price and offers.availability.

lowMeta description truncated (166 chars)

Current: "Kettle & Fire's bone broth is made with all organic ingredients and bones from 100% grass-fed cows. Try our 5-st"

Fix: Trim to 155 characters.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.