The Sill store audit

Automated audit of thesill.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

78/100

https://thesill.com

Shopify · Home · TTFB 281 ms · 902 KB HTML · 101 scripts · 6 third-party domains

0 critical · 3 high · 0 medium · 1 low

4 issues found

Ranked by how much each one typically costs in lost orders.

highVery heavy HTML document (903 KB)

The HTML alone is 903 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

highNo reviews or social proof on the homepage

No review widget, star rating or testimonial detected.

Fix: Add star ratings to product cards. Social proof is the highest-ROI change on a small store - typical lift is 10-30% on add-to-cart.

highNo reviews on the product page

Checked https://www.thesill.com/products/plant-of-the-month-club.

Fix: Install a free review app (Judge.me) and backfill reviews from past orders by email. Reviews on the PDP are the closest thing to a guaranteed conversion lift.

low2 <h1> headings

Multiple H1s dilute the topical signal.

Fix: Keep exactly one H1.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.