Nomad store audit

Automated audit of nomadgoods.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

80/100

https://nomadgoods.com

Shopify · Accessories · TTFB 1380 ms · 2199 KB HTML · 7 scripts · 0 third-party domains

0 critical · 2 high · 2 medium · 0 low

4 issues found

Ranked by how much each one typically costs in lost orders.

highSlow server response (TTFB 1.38s)

Time to first byte was 1.38s; under 0.8s is the target.

Fix: Cut app/theme code running on page load; enable full-page caching. Every extra second of load time costs roughly 7% of conversions.

highVery heavy HTML document (2199 KB)

The HTML alone is 2199 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

medium81 of 190 images have no alt text

Alt text drives Google Images traffic and is an accessibility requirement (ADA lawsuits against stores are common).

Fix: Describe the product in the alt attribute, not 'product-1.jpg'.

mediumNo clear stock/buy state on product page

Checked https://nomadgoods.com/products/cable-usb-c-kevlar-white-1-5m.

Fix: Show 'In stock - ships today' next to the buy button.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.