BlendJet store audit

Automated audit of blendjet.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

44/100

https://blendjet.com

Shopify · Electronics · TTFB 1269 ms · 471 KB HTML · 109 scripts · 1 third-party domains

0 critical · 6 high · 4 medium · 2 low

12 issues found

Ranked by how much each one typically costs in lost orders.

highSlow server response (TTFB 1.27s)

Time to first byte was 1.27s; under 0.8s is the target.

Fix: Cut app/theme code running on page load; enable full-page caching. Every extra second of load time costs roughly 7% of conversions.

high49 render-blocking scripts

Scripts without async/defer stop the page from painting.

Fix: Add defer to every non-critical <script src>. This is usually the single biggest Largest Contentful Paint win on a Shopify theme.

highNo <h1> heading on the homepage

Search engines use the H1 to understand what the page sells.

Fix: Add exactly one H1 stating what you sell and for whom.

highNo JSON-LD structured data

No schema.org markup found on the homepage.

Fix: Add Organization + WebSite schema so Google can show your brand panel and sitelinks search box.

highNo shipping offer visible on the homepage

Unexpected shipping cost is the #1 stated reason for cart abandonment (Baymard: 48%).

Fix: Put your shipping threshold in the announcement bar: 'Free shipping over $X'. If you cannot afford free shipping, state the flat rate up front.

highNo email capture on the homepage

No email input field found anywhere on the page.

Fix: Add a popup or footer signup with a real incentive (10% off, or a guide). Email is the only channel you own - list-building is worth more than the discount you pay for it.

mediumHeavy HTML document (472 KB)

472 KB of HTML.

Fix: Aim for under 150 KB of HTML.

medium68 of 87 images lack width/height

Images without dimensions cause layout shift as they load.

Fix: Set width and height on every <img> to reserve space (fixes CLS).

mediumNo sitemap.xml found

Requested https://blendjet.com/sitemap.xml and got HTTP 404.

Fix: Publish a sitemap so every product gets crawled.

mediumNo clear stock/buy state on product page

Checked https://blendjet.com/products/best-of-blendjet-bundle.

Fix: Show 'In stock - ships today' next to the buy button.

lowMeta description truncated (200 chars)

Current: "The BlendJet 2 portable blender packs big blender power on the go. It crushes ice or almost anything. It even cleans its"

Fix: Trim to 155 characters.

lowNo pricing visible on the homepage

Shoppers who cannot see a price bounce to compare elsewhere.

Fix: Show prices on homepage product cards.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.