Liquid Death store audit

Automated audit of liquid-death.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

65/100

https://liquid-death.com

unknown · Beverage · TTFB 380 ms · 25 KB HTML · 4 scripts · 1 third-party domains

0 critical · 4 high · 2 medium · 1 low

7 issues found

Ranked by how much each one typically costs in lost orders.

highNo shipping offer visible on the homepage

Unexpected shipping cost is the #1 stated reason for cart abandonment (Baymard: 48%).

Fix: Put your shipping threshold in the announcement bar: 'Free shipping over $X'. If you cannot afford free shipping, state the flat rate up front.

highNo reviews or social proof on the homepage

No review widget, star rating or testimonial detected.

Fix: Add star ratings to product cards. Social proof is the highest-ROI change on a small store - typical lift is 10-30% on add-to-cart.

highNo return/refund policy linked from the homepage

First-time buyers look for the returns link before they buy.

Fix: Link 'Free 30-day returns' in the footer and near the buy button.

highNo email capture on the homepage

No email input field found anywhere on the page.

Fix: Add a popup or footer signup with a real incentive (10% off, or a guide). Email is the only channel you own - list-building is worth more than the discount you pay for it.

mediumMissing canonical tag

Shopify generates duplicate URLs (/collections/x/products/y vs /products/y). Without a canonical they compete with each other.

Fix: Add <link rel='canonical'> to every template.

mediumNo sitemap.xml found

Requested https://liquid-death.com/sitemap.xml and got HTTP 404.

Fix: Publish a sitemap so every product gets crawled.

lowNo /products/ link found to sample

Could not locate a product page from the homepage.

Fix: Link products directly from the homepage - buyers should reach a buyable page in one click.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.