Hedley & Bennett store audit

Automated audit of hedleyandbennett.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

54/100

https://hedleyandbennett.com

Shopify · Kitchen · TTFB 405 ms · 2190 KB HTML · 13 scripts · 2 third-party domains

0 critical · 4 high · 6 medium · 0 low

10 issues found

Ranked by how much each one typically costs in lost orders.

highVery heavy HTML document (2190 KB)

The HTML alone is 2190 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

highNo JSON-LD structured data

No schema.org markup found on the homepage.

Fix: Add Organization + WebSite schema so Google can show your brand panel and sitelinks search box.

highNo shipping offer visible on the homepage

Unexpected shipping cost is the #1 stated reason for cart abandonment (Baymard: 48%).

Fix: Put your shipping threshold in the announcement bar: 'Free shipping over $X'. If you cannot afford free shipping, state the flat rate up front.

highNo reviews or social proof on the homepage

No review widget, star rating or testimonial detected.

Fix: Add star ratings to product cards. Social proof is the highest-ROI change on a small store - typical lift is 10-30% on add-to-cart.

mediumTitle tag is too short (20 chars)

Current: "Hedley & Bennett"

Fix: Use 50-60 characters. You are leaving search real estate unused.

mediumMissing canonical tag

Shopify generates duplicate URLs (/collections/x/products/y vs /products/y). Without a canonical they compete with each other.

Fix: Add <link rel='canonical'> to every template.

mediumMissing Open Graph tags (og:image)

Links shared to Instagram, Facebook, WhatsApp and Slack will render as a bare grey URL with no image.

Fix: Add og:title, og:description and a 1200x630 og:image.

medium148 of 148 images lack width/height

Images without dimensions cause layout shift as they load.

Fix: Set width and height on every <img> to reserve space (fixes CLS).

mediumBelow-the-fold images are not lazy-loaded

148 images, only 0 with loading='lazy'.

Fix: Add loading='lazy' to every image below the fold; keep it OFF the hero image.

mediumProduct schema has no review markup

Product schema exists but carries no aggregateRating.

Fix: Add aggregateRating so gold stars show in search results.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.