Ten Thousand store audit

Automated audit of tenthousand.cc — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

76/100

https://tenthousand.cc

Shopify · Apparel · TTFB 165 ms · 804 KB HTML · 104 scripts · 8 third-party domains

0 critical · 2 high · 3 medium · 1 low

6 issues found

Ranked by how much each one typically costs in lost orders.

highVery heavy HTML document (805 KB)

The HTML alone is 805 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

highNo reviews or social proof on the homepage

No review widget, star rating or testimonial detected.

Fix: Add star ratings to product cards. Social proof is the highest-ROI change on a small store - typical lift is 10-30% on add-to-cart.

mediumProduct schema has no review markup

Product schema exists but carries no aggregateRating.

Fix: Add aggregateRating so gold stars show in search results.

mediumNo clear stock/buy state on product page

Checked https://www.tenthousand.cc/products/digital-gift-card.

Fix: Show 'In stock - ships today' next to the buy button.

mediumProduct page has only 0 image(s)

Stores that show 5+ angles convert measurably better.

Fix: Add lifestyle shots, a scale reference and a detail shot.

lowMeta description truncated (179 chars)

Current: "Shop purpose-built training gear at Ten Thousand. Designed by athletes — engineered for performance, comfort, and long-l"

Fix: Trim to 155 characters.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.