Brooklinen store audit

Automated audit of brooklinen.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

68/100

https://brooklinen.com

Shopify · Home · TTFB 639 ms · 1535 KB HTML · 100 scripts · 9 third-party domains

1 critical · 2 high · 2 medium · 0 low

5 issues found

Ranked by how much each one typically costs in lost orders.

criticalProduct pages have no Product schema

Checked https://www.brooklinen.com/products/luxe-duvet-set - no schema.org/Product JSON-LD.

Fix: Add Product structured data with price, availability and aggregateRating. This is what puts the price and stars directly in Google results - it is the highest-leverage SEO fix for a store.

highVery heavy HTML document (1535 KB)

The HTML alone is 1535 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

high7 render-blocking scripts

Scripts without async/defer stop the page from painting.

Fix: Add defer to every non-critical <script src>. This is usually the single biggest Largest Contentful Paint win on a Shopify theme.

medium9 third-party script domains

Top offenders: accounts.google.com, cdn-widgetsrepository.yotpo.com, cdn.cookielaw.org, cdn.dynamicyield.com, chat.siena.cx, js.sentry-cdn.com

Fix: Each third-party domain adds a DNS+TLS round trip. Remove apps you are not actively using - they keep loading after you stop.

mediumNo clear stock/buy state on product page

Checked https://www.brooklinen.com/products/luxe-duvet-set.

Fix: Show 'In stock - ships today' next to the buy button.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.