Material store audit

Automated audit of materialkitchen.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

53/100

https://materialkitchen.com

Shopify · Kitchen · TTFB 121 ms · 253 KB HTML · 79 scripts · 11 third-party domains

0 critical · 4 high · 6 medium · 1 low

11 issues found

Ranked by how much each one typically costs in lost orders.

high6 render-blocking scripts

Scripts without async/defer stop the page from painting.

Fix: Add defer to every non-critical <script src>. This is usually the single biggest Largest Contentful Paint win on a Shopify theme.

highNo JSON-LD structured data

No schema.org markup found on the homepage.

Fix: Add Organization + WebSite schema so Google can show your brand panel and sitelinks search box.

highNo shipping offer visible on the homepage

Unexpected shipping cost is the #1 stated reason for cart abandonment (Baymard: 48%).

Fix: Put your shipping threshold in the announcement bar: 'Free shipping over $X'. If you cannot afford free shipping, state the flat rate up front.

highNo email capture on the homepage

No email input field found anywhere on the page.

Fix: Add a popup or footer signup with a real incentive (10% off, or a guide). Email is the only channel you own - list-building is worth more than the discount you pay for it.

mediumHeavy HTML document (254 KB)

254 KB of HTML.

Fix: Aim for under 150 KB of HTML.

medium11 third-party script domains

Top offenders: b-code.liadm.com, backinstock.useamp.com, cdn-static.okendo.io, cdn.intelligems.io, cdn.rebuyengine.com, code.jquery.com

Fix: Each third-party domain adds a DNS+TLS round trip. Remove apps you are not actively using - they keep loading after you stop.

mediumTitle tag is too short (8 chars)

Current: "Material"

Fix: Use 50-60 characters. You are leaving search real estate unused.

mediumMissing Open Graph tags (og:title)

Links shared to Instagram, Facebook, WhatsApp and Slack will render as a bare grey URL with no image.

Fix: Add og:title, og:description and a 1200x630 og:image.

medium46 of 47 images lack width/height

Images without dimensions cause layout shift as they load.

Fix: Set width and height on every <img> to reserve space (fixes CLS).

mediumBelow-the-fold images are not lazy-loaded

47 images, only 0 with loading='lazy'.

Fix: Add loading='lazy' to every image below the fold; keep it OFF the hero image.

low2 <h1> headings

Multiple H1s dilute the topical signal.

Fix: Keep exactly one H1.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.