Death Wish Coffee store audit

Automated audit of deathwishcoffee.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

59/100

https://deathwishcoffee.com

Shopify · Beverage · TTFB 403 ms · 637 KB HTML · 95 scripts · 10 third-party domains

0 critical · 4 high · 4 medium · 1 low

9 issues found

Ranked by how much each one typically costs in lost orders.

highVery heavy HTML document (638 KB)

The HTML alone is 638 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

highNo shipping offer visible on the homepage

Unexpected shipping cost is the #1 stated reason for cart abandonment (Baymard: 48%).

Fix: Put your shipping threshold in the announcement bar: 'Free shipping over $X'. If you cannot afford free shipping, state the flat rate up front.

highNo email capture on the homepage

No email input field found anywhere on the page.

Fix: Add a popup or footer signup with a real incentive (10% off, or a guide). Email is the only channel you own - list-building is worth more than the discount you pay for it.

highNo reviews on the product page

Checked https://www.deathwishcoffee.com/products/organic-cold-brew-coffee-unsweetened.

Fix: Install a free review app (Judge.me) and backfill reviews from past orders by email. Reviews on the PDP are the closest thing to a guaranteed conversion lift.

medium10 third-party script domains

Top offenders: cdn.bttrack.com, cdn.rebuyengine.com, files.slideruletools.com, js.adsrvr.org, limits.minmaxify.com, shop.app

Fix: Each third-party domain adds a DNS+TLS round trip. Remove apps you are not actively using - they keep loading after you stop.

mediumBelow-the-fold images are not lazy-loaded

129 images, only 36 with loading='lazy'.

Fix: Add loading='lazy' to every image below the fold; keep it OFF the hero image.

mediumProduct schema has no review markup

Product schema exists but carries no aggregateRating.

Fix: Add aggregateRating so gold stars show in search results.

mediumNo clear stock/buy state on product page

Checked https://www.deathwishcoffee.com/products/organic-cold-brew-coffee-unsweetened.

Fix: Show 'In stock - ships today' next to the buy button.

lowMeta description truncated (318 chars)

Current: "Bold, Smooth and Delicious since 2012. We source USDA Organic and Fair Trade Certified™ arabica and robusta coffee beans"

Fix: Trim to 155 characters.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.