Vessi store audit

Automated audit of vessi.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

76/100

https://vessi.com

Shopify · Footwear · TTFB 393 ms · 517 KB HTML · 111 scripts · 4 third-party domains

0 critical · 3 high · 1 medium · 0 low

4 issues found

Ranked by how much each one typically costs in lost orders.

highVery heavy HTML document (517 KB)

The HTML alone is 517 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

high13 render-blocking scripts

Scripts without async/defer stop the page from painting.

Fix: Add defer to every non-critical <script src>. This is usually the single biggest Largest Contentful Paint win on a Shopify theme.

highNo reviews on the product page

Checked https://vessi.com/products/womens-weekend-classic-marble-white.

Fix: Install a free review app (Judge.me) and backfill reviews from past orders by email. Reviews on the PDP are the closest thing to a guaranteed conversion lift.

mediumProduct schema has no review markup

Product schema exists but carries no aggregateRating.

Fix: Add aggregateRating so gold stars show in search results.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.