Outdoor Voices store audit

Automated audit of outdoorvoices.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

83/100

https://outdoorvoices.com

Shopify · Apparel · TTFB 264 ms · 489 KB HTML · 90 scripts · 7 third-party domains

0 critical · 1 high · 3 medium · 1 low

5 issues found

Ranked by how much each one typically costs in lost orders.

highNo reviews or social proof on the homepage

No review widget, star rating or testimonial detected.

Fix: Add star ratings to product cards. Social proof is the highest-ROI change on a small store - typical lift is 10-30% on add-to-cart.

mediumHeavy HTML document (489 KB)

489 KB of HTML.

Fix: Aim for under 150 KB of HTML.

mediumMissing Open Graph tags (og:title)

Links shared to Instagram, Facebook, WhatsApp and Slack will render as a bare grey URL with no image.

Fix: Add og:title, og:description and a 1200x630 og:image.

mediumNo obvious call-to-action above the fold

No 'Shop now' / 'Add to cart' style CTA text found.

Fix: Every screen should have one unambiguous next action.

lowNo FAQ or delivery-time information

Buyers want a delivery estimate before they commit.

Fix: Add an FAQ covering delivery windows, sizing and returns.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.