Gymshark store audit

Automated audit of gymshark.com — 25 checks across conversion, SEO, speed and trust, run against the live storefront and a real product page.

69/100

https://www.gymshark.com

Shopify · Apparel · TTFB 839 ms · 1720 KB HTML · 15 scripts · 0 third-party domains

0 critical · 3 high · 3 medium · 1 low

7 issues found

Ranked by how much each one typically costs in lost orders.

highVery heavy HTML document (1721 KB)

The HTML alone is 1721 KB before images or scripts.

Fix: Most of this is usually inlined JSON from apps. Trim unused sections and lazy-load below-the-fold content.

highNo reviews or social proof on the homepage

No review widget, star rating or testimonial detected.

Fix: Add star ratings to product cards. Social proof is the highest-ROI change on a small store - typical lift is 10-30% on add-to-cart.

highNo email capture on the homepage

No email input field found anywhere on the page.

Fix: Add a popup or footer signup with a real incentive (10% off, or a guide). Email is the only channel you own - list-building is worth more than the discount you pay for it.

mediumServer response is sluggish (TTFB 0.84s)

Under 0.8s is the target.

Fix: Audit installed apps - each one injects blocking script.

medium243 of 243 images lack width/height

Images without dimensions cause layout shift as they load.

Fix: Set width and height on every <img> to reserve space (fixes CLS).

mediumNo obvious call-to-action above the fold

No 'Shop now' / 'Add to cart' style CTA text found.

Fix: Every screen should have one unambiguous next action.

lowMeta description truncated (167 chars)

Current: "Unlock your full potential with our game-changing workout clothes. Shop gym clothing for the gym, running & everythi"

Fix: Trim to 155 characters.

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Audited automatically from public pages only; nothing on the store was changed. Scores move as stores ship changes — this reflects the most recent crawl.