Amazon referral fees by category (2026)

Amazon takes a referral fee on every sale — a percentage of the total the buyer pays, including the shipping you charge. This is the rate table, plus the parts sellers usually get wrong.

Referral fee rate table

CategoryReferral feeMinimum / extra
Electronics8%$0.30
Computers8%$0.30
Camera & Photo8%$0.30
Cell Phones8%$0.30
Major Appliances8%$0.30
Automotive & Powersports12%$0.30
Home & Garden15%$0.30
Kitchen15%$0.30
Toys & Games15%$0.30
Sports & Outdoors15%$0.30
Beauty & Personal Care15%$0.30
Health & Household15%$0.30
Pet Supplies15%$0.30
Office Products15%$0.30
Furniture15%$0.30
Baby15%$0.30
Grocery & Gourmet15%
Shoes, Handbags & Sunglasses15%$0.30
Watches16%$0.30
Clothing & Accessories17%$0.30
Jewelry20%$0.30
Books / Media / Video Games15%$0.30 + $1.80 closing
Everything else (default)15%$0.30

Referral fee = max(rate x (item price + shipping charged), minimum fee). Some categories (e.g. Clothing, Jewelry) use price-banded rates above a threshold; the table shows the common band.

The three things that break people's margin math

  1. The fee applies to shipping too. If you sell at $20 and charge $6 shipping, the 15% referral fee is on $26 ($3.90), not $20.
  2. FBA fulfillment is a separate fee. The referral fee is Amazon's cut; the FBA pick-pack-ship fee is charged on top and depends on size tier and weight. Add it as a per-unit cost.
  3. Media has a closing fee. Books, DVDs, music and video games carry an extra $1.80 per item on top of the referral fee.

Worked example

Home & Garden item, $29.99, free shipping, unit cost $8.50, FBA fee $5.20:

Sale price$29.99
Referral fee (15%)-$4.50
FBA fulfillment-$5.20
Unit cost (COGS)-$8.50
Profit$11.79
Margin39.3%

What price do I need for a 30% margin?

Solving backwards from a target margin is where most sellers guess. If your unit cost is $8.50 and you want 30% margin after a 15% referral fee and a $5.20 FBA fee, you need roughly $23.85. The target-price solver does this for any marketplace and margin.

Checking one product? The free calculator does Amazon referral + FBA + COGS math instantly — no signup.

Checking a whole catalog? The $9 bulk profit audit takes your CSV and hands back every SKU's fees, profit, margin and break-even price, with the money-losers flagged.

Quick answers

Exact fee breakdowns for the prices sellers ask about most.