Short answer: $9.95 — that is 9.9% of the sale. You keep $90.05 before your product cost and shipping.
| Fee | Amount |
|---|---|
| Listing fee | $0.20 |
| Transaction fee (6.5%) | $6.50 |
| Payment processing (3% + $0.25) | $3.25 |
| Total Etsy fees | $9.95 |
| You receive | $90.05 |
Assumes Etsy Payments in the US and no Offsite Ads attribution. If the sale is attributed to Offsite Ads, add 12% (sellers over $10k/yr) or 15% (under) of the order total on top.
$90.05 is not profit — it is what lands in your account before you pay for the item itself. Here is the real number at four common cost levels on a $100 sale:
| Your unit cost | Net profit | Margin |
|---|---|---|
| $20.00 | $70.05 | 70.0% |
| $30.00 | $60.05 | 60.0% |
| $40.00 | $50.05 | 50.0% |
| $50.00 | $40.05 | 40.0% |
Margin is net profit divided by the $100 sale price. It excludes inbound shipping, storage, returns and ad spend — all of which come out of the profit column above.
If your unit cost is $40.00, you need to charge at least $44.70 on Etsy just to break even, and $57.38 to clear a 20% margin. Anything under $44.70 loses money on every single order — which is exactly the kind of SKU that hides in a big catalog.
Change the price and cost in the calculator →
Is $9.95 the whole cost of selling at $100?
No. It is the whole of Etsy's fees. Your own costs — the unit cost, inbound freight, packaging, returns, and any advertising — come out of the $90.05 you receive.
Does the buyer's shipping charge change the fees?
Yes on all three marketplaces. Etsy charges its percentage fee on the total the buyer pays, shipping included, so a $100 item with $6 shipping is charged fees on $106, not $100.
How do I check this against my own catalog?
Paste your SKUs, prices and costs into the free calculator, or send a CSV for the $9 bulk audit and get every SKU's fees, margin and break-even price back within 24 hours.