Short answer: $3.80 — that is 15.2% of the sale. You keep $21.20 before your product cost and shipping.
| Fee | Amount |
|---|---|
| Final value fee (13.6%) | $3.40 |
| Per-order fee | $0.40 |
| Total eBay fees | $3.80 |
| You receive | $21.20 |
Assumes the standard 13.6% final value fee category and no eBay Store subscription. The per-order fee is $0.40 on orders of $10 or more and $0.30 below that. Store subscribers pay roughly 1.3 points less.
$21.20 is not profit — it is what lands in your account before you pay for the item itself. Here is the real number at four common cost levels on a $25 sale:
| Your unit cost | Net profit | Margin |
|---|---|---|
| $5.00 | $16.20 | 64.8% |
| $7.50 | $13.70 | 54.8% |
| $10.00 | $11.20 | 44.8% |
| $12.50 | $8.70 | 34.8% |
Margin is net profit divided by the $25 sale price. It excludes inbound shipping, storage, returns and ad spend — all of which come out of the profit column above.
If your unit cost is $10.00, you need to charge at least $12.04 on eBay just to break even, and $15.66 to clear a 20% margin. Anything under $12.04 loses money on every single order — which is exactly the kind of SKU that hides in a big catalog.
Change the price and cost in the calculator →
Is $3.80 the whole cost of selling at $25?
No. It is the whole of eBay's fees. Your own costs — the unit cost, inbound freight, packaging, returns, and any advertising — come out of the $21.20 you receive.
Does the buyer's shipping charge change the fees?
Yes on all three marketplaces. eBay charges its percentage fee on the total the buyer pays, shipping included, so a $25 item with $6 shipping is charged fees on $31, not $25.
How do I check this against my own catalog?
Paste your SKUs, prices and costs into the free calculator, or send a CSV for the $9 bulk audit and get every SKU's fees, margin and break-even price back within 24 hours.