Short answer: $1.76 — that is 17.6% of the sale. You keep $8.24 before your product cost and shipping.
| Fee | Amount |
|---|---|
| Final value fee (13.6%) | $1.36 |
| Per-order fee | $0.40 |
| Total eBay fees | $1.76 |
| You receive | $8.24 |
Assumes the standard 13.6% final value fee category and no eBay Store subscription. The per-order fee is $0.40 on orders of $10 or more and $0.30 below that. Store subscribers pay roughly 1.3 points less.
$8.24 is not profit — it is what lands in your account before you pay for the item itself. Here is the real number at four common cost levels on a $10 sale:
| Your unit cost | Net profit | Margin |
|---|---|---|
| $2.00 | $6.24 | 62.4% |
| $3.00 | $5.24 | 52.4% |
| $4.00 | $4.24 | 42.4% |
| $5.00 | $3.24 | 32.4% |
Margin is net profit divided by the $10 sale price. It excludes inbound shipping, storage, returns and ad spend — all of which come out of the profit column above.
If your unit cost is $4.00, you need to charge at least $4.98 on eBay just to break even, and $6.48 to clear a 20% margin. Anything under $4.98 loses money on every single order — which is exactly the kind of SKU that hides in a big catalog.
Change the price and cost in the calculator →
Is $1.76 the whole cost of selling at $10?
No. It is the whole of eBay's fees. Your own costs — the unit cost, inbound freight, packaging, returns, and any advertising — come out of the $8.24 you receive.
Does the buyer's shipping charge change the fees?
Yes on all three marketplaces. eBay charges its percentage fee on the total the buyer pays, shipping included, so a $10 item with $6 shipping is charged fees on $16, not $10.
How do I check this against my own catalog?
Paste your SKUs, prices and costs into the free calculator, or send a CSV for the $9 bulk audit and get every SKU's fees, margin and break-even price back within 24 hours.